Decision Frameworks Learn how to determine which campaigns to start and when to start them in sequence based on the lifecycle stage of the product.
Finding Hidden Audience Segments Where to find highly relevant shoppers on Amazon ready to buy without focusing on keyword optimization
Lean Ad Methods There are campaign configurations that allow you to focus only on profitable sales. They tend to generate less sales than other campaign types, but their margin is much higher.
The Amazon PPC Tree of Potential See all possible Amazon PPC campaign configurations in one single view, simplifying and demystifying the world of Amazon Ads.
Making Your Competitors Pay for Your Traffic Discover the approach that lets lower quality competitors pay for the expensive clicks on your behalf, allowing you to pull this traffic to your listing at a fraction of the cost.
Optimizing for Shopper Conversion Probability Find out the real story of how conversion rates change throughout the day, and how to use this information to your advantage to get more conversions from your ads
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